![]() But under the wing of Facebook - which acquired the company in 2014 for $19 billion - WhatsApp started in earnest the big task of bringing in a more formal set of business services. WhatsApp had been adopted informally for commercial purposes almost from the very start: Small business owners have used it to exchange messages with users around the sale of goods, what is in stock and so on. (And indeed, it would have an interesting position there because of that size: While there are a number of other digital payments services, including Google Pay and Paytm, there are no clear, large and popular competitors offering payments within a messaging app in the country.) India has 400 million monthly active users, while second-largest market Brazil has 120 million MAUs. WhatsApp had been testing its payments service among users in India for months (that trial uses another system, not Facebook Pay but UPI), so many assumed that the world’s second largest internet market would be the debut region for the service.īut Facebook remains stuck in a regulatory maze in India that has prevented it from expanding the payments service beyond a small, limited launch, in what is otherwise the app’s biggest market in terms of users. “We have built an open model to welcome more partners in the future,” it noted. ![]() ![]() ![]() Cielo, a payments processor, is also working with WhatsApp to complete transactions. You use it by linking up your WhatsApp account to your Visa or Mastercard credit or debit card, with initial local partners including Banco do Brasil, Nubank and Sicredi. WhatsApp says in its blog post that the payments service - which currently is free for consumers to use (that is, no commission fee taken) but businesses pay a 3.99% processing fee to receive payments - will work by way of a six-digit PIN or fingerprint to complete transactions. Today the Facebook-owned messaging service announced that users in Brazil would be the first to be able to send and receive money by way of its messaging app, using Facebook Pay, the payments service WhatsApp owner Facebook launched last year. After months of talks and trials, WhatsApp has finally pulled the trigger on payments in its app.
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